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Multiple Stream Media Bulletin
Keeps You Ahead Of The Internet Marketing Learning Curve
 Wed, March 22, 2006

 

     Bulletin - #19  

Marketing News Flash:

Inbox Competition Calls for Testing
Four Professional Tools for Great E-Mail Newsletters

What The World Is Searching For

The Top Five Searched keywords for the week of March 13th:
1. Dana Reeve
2. Sopranos
3. Barry Bonds
4. Teri Hatcher
5. March Madness
[More Keywords]

Free Resources

Webmaster Tool Directory.
Hundreds of Top webmaster tools arranged in 12 major categories. 
Resource Directory
A comprehensive directory of the Web's top webmaster resource sites. 10 major categories.
Free resources to plan, build, market, and maintain your website. [more]

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     Font Of The Day


Learn how to install this font on your computer here.
     Gullible Info: Did You Know?


"Six percent of VCRs are flashing 12:00 right now."

 [More on GullibleInfo.com]

     Advertising Resource Of The Day


Smart-Ad: Get guaranteed exposure to your website in just 3 to 6 days using business world list's "Smart Display AD" program. 

"Smart AD" will have your offer or website displayed on top of over 54, 357, 300 emails and announcements. [More Info]

     Marketing Tool Of The Day


What is a Landing Page? 

A landing page is a web-page that grabs your visitors attention to your product, service, or opportunity -- and then prompts them to take immediate action by giving you their contact information. 

After capturing their contact information, they will be immediately re-directed to your main website -- Your prospects will then receive a series of auto-responder messages that you have setup with iMediatools. 

[
Get up to five landing pages here - 15-day free trial]

     Internet Marketing Term Of The Day


Pagejacking: Theft of a page from the original site and publication of a copy (or near-copy) at another site. 

Explanation:


Pagejacking does not mean taking over a page on the original site. In fact, the original site can be completely unaware that the theft has occurred.

Pagejackers siphon off traffic indirectly though the search engines. The stolen pages are copies or near-copies of the original pages. The stolen pages are then submitted to the search engines in an attempt to duplicate the rankings of the original pages. After the pages are submitted, the stolen pages are switched in favor of pages which earn revenue for the thieves. To further complicate matters, sometimes cloaking is involved.

While very large, elaborate schemes have been uncovered, pagejacking is not the sole province of the technically proficient. Many would-be-thieves are of a decidedly low-tech variety.

Tips To Protect Against Pagejacking 

For people with the time and expertise, cloaking is one way to protect your source code. Like most tools, cloaking can be used for wrongdoing, but also for legitimate purposes. Using cloaking to protect your source code is a preventative measure.

Unfortunately, sometimes corrective actions are needed; cases where your people (lawyers) need to talk to their people (webhosts). Before that happens, however, you need to determine if anyone is using your pages without your consent. One way is to search for phrases that should uniquely identify your site. This can be done by searching for large blocks of text using an "exact phrase" option. The odds of finding multiple occurrences of an exact phrase decrease as the size and complexity of the phrase increases.

     Questions, Concerns Or Feedback?


Multiple Stream Media's Internet Advertiser's Journal Is Published 3 times a week. We would like to hear what you think about this issue. Send us your comments, questions, and ideas for upcoming issues. Feed back form.

 

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