The Sales vs. Education Marketing Approach
by Cara Lumen

As you begin to formulate and execute your individualized marketing plan, it becomes important to acknowledge and identify the two styles of marketing—Sales and Education. 

I found that personally I was very turned off by what felt to me like hard sell, yellow-boxed, bonus laded, you-can’t-live-without-it sales pages while other people responded well to them. I also know they make money. However, I knew that was not my personal style and I wasn’t certain if that were the only way, that I could do it. I was attracted to a more gentle approach.

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