This is a hot monthly marketing newsletter by Internet marketing expert John Reese.

The report features a pdf/print file and multimedia presentations offering some of the best Internet marketing advice available.

Full of great information and tips you won't find elsewhere, but which have the potential to make you tons of money. Read more on this topic>>

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RealBusinessLeads.com - is a categorized Lead Source Directory and might help you find better sources for your marketing and lead generation in any industry.

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Trick Banner

A banner ad that attempts to trick people into clicking, often by imitating an operating system message.

Trick banners seek to overcome "banner blindness" and "banner baggage" by disguising the fact that they are advertising devices. Typically, no mention is made of the advertiser, just an imitation of an operating system or popular application.

While it is common for trick banners to attract a higher-than-average click-through rate (CTR), the quality of the clicks may be somewhat suspect, as visitors are likely to hit the "Back" button once they realize what happened. Additionally, since trick banners rarely have identifying information, they fail to capture any non-click response. Aside from CTR, there is the issue of visitor satisfaction -- or lack thereof. Visitors may feel ill-will towards a site that tricked them, and may decide not to return.

A trick click-through is sometimes called a trick-through.

Multiple Stream Media's Internet Advertiser's Journal Is Published 3 times a week. We would like to hear what you think about this issue. Send us your comments, questions, and ideas for upcoming issues. Feed back form.