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Multiple Stream Media Bulletin
Keeps You Ahead Of The Internet Marketing Learning Curve
 Mon, July 17, 2006

 

     Bulletin - #37 

 

Top 10 Most Searched Keywords On Google:

The Top Ten Searched keywords this week.
1. ufc
2. north korea
3. world war III
4. Isreal
5. H5N1
6. jack sparrow
7. pirates of the caribbean
8. Benjamin Hendrickson
9. fabio cannavaro
10. ken lay
 

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In The News:

Crowdsourcing
The latest  on the scene is "crowdsourcing." Like the long tail before it, crowdsourcing isn't necessarily a new idea, but rather a new name for an existing collection of concepts.
Three Good Reasons to Survey Your E-Mail List
Got a list that's unresponsive to your promotional and newsletter e-mail messages? Send them a short survey with a relevant incentive for completion. If they don't respond, chances are you've lost them for good.

Free Resources

Multiple Stream Media Bulletin Directory: View all the past issues of multiple streams exciting newsletters.
Webmaster Tool Directory.
Hundreds of Top webmaster tools arranged in 12 major categories. 
Resource Directory
A comprehensive directory of the Web's top webmaster resource sites. 10 major categories.
Free resources to plan, build, market, and maintain your website. [more]

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     Article This Week:


Calvin Klein - Calvin Klein's Success Story
 
By
Evan Carmichael

He was recognized for his accomplishments by being awarded the Coty award by the fashion press in 1973, 1974, and 1975, and his wealth grew as the public continued to buy his subdued clothing. 

But success troubled his home life and Klein and Centre divorced in 1974. Klein embarked on a period of partying and irresponsibility. By now a prominent public figure, Klein could be found nightly at Studio 54, but his days of unconcerned ease ground to a halt in 1978 when his daughter Marci was kidnapped. Marci returned home safely, but the incident frightened Klein enough to turn away from the publicity he once so doggedly sought. Read more on this topic>>

 

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     Internet Marketing Term Of The Day


Cannibalization

In marketing, cannibalization refers to a reduction in the sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer.

For example, if Coca Cola were to introduce a similar product (say, Diet Coke or Cherry Coke), this new product could take some of the sales away from the original Coke. Cannibalization is an important consideration in product portfolio analysis.

In project evaluation, the estimated profit generated from the new product must be reduced by the earnings on the lost sales.

     Questions, Concerns Or Feedback?


Multiple Stream Media's Internet Advertiser's Journal Is Published 3 times a week. We would like to hear what you think about this issue. Send us your comments, questions, and ideas for upcoming issues. Feed back form.

 

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