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Below are information that you could use for your market research and new product development:

  • "Home pregnancy tests are eight times more likely to give a false negative than a false positive."

• "Residents of the Shanxi Sheng region of China consume the most sodium of any people in the world. The average person in this region consumes roughly 28 times more on a daily basis than an average American."

• "Varicose veins are the second leading cause of skin cancer behind solar radiation."

• "Over the course of American history, more of the consumed saturated fat has been from peanuts than any other source."

• "An average person will see 210,092 online banner ads each year, but will click on only 243."

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acquisition value: 

Defined as the buyer's perception of the relative worth of a product or a service offered to them. The value is calculated as the subjectively weighted difference between the most a buyer would be willing enough to pay for the product or service less than the actual value of that particular product. 

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