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Multiple Stream Media Bulletin
Keeps You Ahead Of The Internet Marketing Learning Curve
 Wed, March 29, 2006

 

     Bulletin - #21  

Marketing News Flash:

E-Mail Deliverability's Future: Total Transparency

Mapping the E-Mail Deliverability Chain

What Makes Your Advertising Viral?

What The World Is Searching For

The Top Five Searched keywords for the week of March 20th:
1. St. Patrick's Day
2. Ides Of March
3. Natalie Portman
4. Terrell Owens
5. NCAA

[More Keywords]

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     Gullible Info: Did You Know?


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     Internet Marketing Term Of The Day


keyword density: Keywords as a percentage of index-able text words. 

Explanation:


Keyword density can vary when analyzing a page for various search engines. Different search engines may use different stop words or stemming techniques, resulting in a word being counted by one engine and not counted by another. Aside from the problem of determining what constitutes a word, there is also the problem of determining which tags various search engines will support. The most basic scenario might have a search engine using only <body> text. More elaborate scenarios might have a search engine using <body> text, ALT tags, META tags, comment tags, and a handful of other tags.

For example, if a keyword is used 5 times in page with 100 index-able text words, the page has a keyword density of 5%. Generally, keyword density should be high enough that a keyword is recognized as a main topic of a page and not an incidental, unimportant word. At the same time, keyword density should not be too high, as some search engines may penalize a page for keyword stuffing..

     Questions, Concerns Or Feedback?


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