What is content marketing and why should it be one of your main marketing strategies?
If you’re not already familiar with the statistic, you may be surprised to hear that (on average) consumers are exposed to as many as 3,000 advertisements a day!
The result?
While paid advertising is still a viable option, it has become increasingly difficult to get through to your target market. That means while your competition is busy fighting for attention, a little creativity and value can go a long way to standing out.
Consider this:
People love to buy, but hate to be sold to…
They want to feel as though only they were the one responsible for their buying decisions. To do that, they have to be confident about their purchases and feel assured they’ve done their proper research.
When you use content marketing in your business, you do just that: inform, educate, deliver value and direct them to you by positioning yourself as an expert.
You’ve probably heard that in order for anyone to want to do business with you, you first need to get them to know, like and trust you. And by wrapping your marketing message inside valuable content, you are easily able to accomplish all three in one shot.
That’s why publishing content on a regular basis is one of the best ways to guarantee future sales.
To be more specific, here are…
4 Ways Your Business Can Benefit From Content Marketing
#1 – More Content, More Virtual Real Estate
Every piece of content you create—video, text, audio, etc.—is like building another piece of real estate online.
Obviously, the more content you create, the more “properties” you will have to occupy your market. By constantly positioning yourself in front of your market and delivering value, you become the obvious expert when it comes time to invest in your related products or services.
Remember: the three requirements for a sale are to build that know, like and trust.
#2 – Organic Search Engine Traffic
As I mentioned in a previous article, using content marketing carries the added benefit of bringing in additional traffic through the search engines.
This is known as “organic traffic”, which is completely free.
Having plenty of content helps you dominate the first page of search engines, which is easy when you know how.
Studies have shown that on all 3 major search engines (Google, Yahoo and Bing), more than 90% of clicks come from the first page of results.
The key to tapping into free, massive source of traffic is to combine quality content with proper linking strategies.
#3 – Reputation
We’ve already covered this a little already…
But it’s important to remember that the more content you create, the stronger your (or your company’s) image becomes.
Not only do you position yourself as the expert, the quality of your content— and the fact that you’ve given it for free—is a powerful way to build instant rapport with your prospects!
#4 – Referrals
Aside from the Super Bowl commercials every year, you will hardly ever hear someone rave to their friends about how cool an ad is.
On the other hand, people love to share great content.
Whether your content marketing is done through video, audio, text, etc., each piece you publish becomes an “agent” to promote your brand.
There are three great benefits to this:
1- More free traffic…
2- Viral potential…
3- Plus, having others share your content automatically builds social proof…
Even something as simple as a quick “like” on Facebook can amount to a ton of extra traffic!
Main Takeaway: Many consumers are becoming numb to traditional advertising. You can easily stand out in your market, become an expert and generate a flood of extra sales, just by using the power of content marketing.
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About the Author: Abe Cherian is an Internet Entrepreneur since 1999. As the founder of AdClickMedia.com, a pay-per-click advertising network, and the CEO of Multiple Stream Media, an online Advertising and Marketing firm, Abe and his team has helped tens of thousands of online advertisers reach ‘the right market’ at ‘the right time’, with the ‘right message’. To start advertising and driving traffic click here to open your free account: http://www.rent-a-list.com
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{ 4 comments… read them below or add one }
Hi Abe, good info.
Article writing and creating contents takes time, knowledge and patience. I try to write at least 1 article per week. The good thing is that I learn a lot just by researching for topics to write about.
Thanks Abe
David
Content is king!
Alicia
Hey Abe, Looking forward for the stream 4 program launch. I filled out the survey to apply. When do you think you will launch?
Regards,
Chria
Thanks. Free traffic is non existent if you don’t put out good content. Working on my site now.
Thanks Abe
Garcia
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