Our Team
Our Team
Abe Cherian, Founder & CEO
Abe Cherian started this business in 1998 when he was living in a one bedroom apartment in New York City.
Within 2 years he has developed the company, the people, the system, and the network into a global thriving multi million dollar business.
After working for an offline advertising company, selling creative advertising spaces to small local businesses for over 2 years, it was his conviction that the Internet media will take over the future of marketing and advertising in a big way. Working with several offline sales offices, Abe also was convinced that the company, the people, and the systems can be optimized to everybody’s advantage and not just the top tier management.
“When I started my business, I swore to myself that I wouldn’t treat my clients and my team the way they have been treated by most companies”.
This has been the core value and culture the company holds to this day.
- Helping the online community, startup businesses, and online entrepreneurs, and by being a reliable partner in the growth of their online ventures.
- Developing a team of knowledgeable people who has vested interest in the company.
Martha Cherian, Operations Manager / Affiliate Manager
Martha Cherian is the Operations Manager and Abe’s beautiful wife. She is also the Affiliate Manager and is responsible for tens of thousands of Affiliates and Publishers worldwide.
Martha has worked hand in hand with Abe since the idea was born. Martha’s 11 year experience in the Client specialist and sales arena has made her a pre-eminent expert in the operations and management of Multiple Stream Media.
Under her keen direction, Multiple Stream is able to deliver peak performance to it’s advertisers and publishers and the general operations. As one of the founding members of Multiple Stream, Martha has played a key role in the expansion of the company.
Martha is also a very busy mother of 4 kids.
Roy Rudder, Chief Technology Officer
Roy Rudder is the Chief Technology Officer and System Analyst for Multiple Stream Media. He is also a brilliant and sought after programmer and is responsible for the technical staff.
Roy has been a part of company since it’s inception and brains behind many of the Multiple Stream Media projects.
Roy has managed and developed customized automation systems and platforms for the company that cost millions of dollars and is responsible for over 20 million dollars in sales.
Beena Jacob, PPC Fraud Division
Beena Jacob is a former certified Physiotherapist and has been a part of the team since 2005.
Her career switch was a move she deliberately made because of her passion for business and technology. She manages Accounting and PPC Fraud Division for Multiple Stream’s 34,000 plus publishers and affiliates.
Multiple Stream Media Credo
At Multiple Stream Media, we know that ‘bigness’ is not our strength, honesty, accountability, respect, and hard work is.
We pledge to work harder than ever to bring your business the best quality and higher standards in all areas.
When you work with Multiple Stream you can count on.
- Only the highest quality subscribers and inventory from quality publishers and partners.
- Accurate and real-time tracking and reporting.
- More one-on-one interaction with our advertisers before dollars change hands.
- We’ll spend a lot more money in refining our lists and opening up new venues of promotions…etc.
- More accountability for your ad campaigns.
- Better ad presentation (even if it takes more of our time and money in doing so).
- The most personal, fully dedicated customer care.
- Affiliates and advertisers will be treated with at most respect and care.
We want customer satisfaction, period. That’s our stand. It has always been our stand but this time we have the resources to make it more effective.
