5 Ways To Create Banner Ads For Your Online Offers by Mike Schwenk, Associate Marketing Manager.Posted on May 4th, 2012
Although banner advertising is still an effective way of promoting your online offers, there are a few things you should put some thought into when creating them.
In this post, we’re mainly going to look at where and how you can get banners created, but here are a few other things you should think about:
- Test different locations on your site to see what gets your banners noticed the most…
- Test different sizes and colors…
- Research relevant sites within your niche you can buy or swap banner space with…
- Test different copy elements, such as your offer, captions, etc.
So, where can you get banners created?
Option #1: The Do-It-Yourself Approach
Even if you don’t have Photoshop, you can use free image editing software like GIMP to design your banners.
If you have some time and an intuitive eye for design, you may enjoy creating everything yourself.
Option #2: Outsource On The Cheap
Your mileage may vary with cheaper outsourcing alternative, such as Fiverr.com. However, you could use the low prices to get several versions you like, as examples to give a professional designer to work from.
Option #3: Online Banner Software
Similar to the do-it-yourself approach, you can use web-based tools like MyBannerMaker.com to create quick, simple banners for your business.
Option #4: Professional Design Company
This option is a bit pricier, but you’re also more likely to get high-quality work that’s proven to grab attention and generate clicks.
Option #5 – Platform-Provided Resources
Different ad networks, such as Google’s banner maker and AdclickMedia.com offer tools you can use to create banners for your campaigns.
“What Sizes Should My Banners Be?”
There are several different terms you might come across when deciding how big your banners should be…
Here are a few of the common sizes you’re likely to encounter:
Full Banner – 468×60
Leaderboard – 728×90
Square – 336×280
Skyscraper – 160×600
Small Skyscraper – 120×240
Half Banner – 234×60
Rectangle – 180×150
“Are There Any Other Types Of Banners I Can Create?”
Aside from static banners (banners that are mainly a still image), there are two other approaches you can use…
Flash Banners – Flash banners will allow you to create “moving” banners, and include different effects and animations.
Interactive Banners – If you’ve ever come across banner ads that have you click something to play a mini game or make something happen to a character, etc. – those are examples of interactive banners.
As you might guess, making your banners interactive can help to draw more attention and encourage visitors to click through to your linked offer.
What To Do To Get Started
You can either research any of the above banner creation options mentioned above, or you can take a look at a done-for-you package we’ve put together for you.
Our “Affiliate Promotion Package” gives you everything you need to experience an almost immediate surge of growth for your online business…including:
- Custom e-mail ad designs…
- Banner ad designs (including 6 standard sizes)…
- Landing page optimization and tips…
- Daily traffic and advertising, valued at $1,356/month…
- A reach of 854,000 each month…
- Minimum 14,000+ guaranteed visitors to your landing page, every month…
- Real-time tracking and reporting…
- Private, ongoing consultation…
To learn more, visit our Affiliate Promotion Package page now.