3 Things You Need To Know BEFORE Creating A Landing Page [conversion tips] by Mike Schwenk, Associate Marketing Manager.Posted on July 16th, 2012
There isn’t a single business that can do without traffic and leads…
And if you’re planning on driving your hard-earned traffic to a landing page, there are a few things you’ll want to keep in mind to make sure you grab as many leads as possible.
#1 – Know What Action Should Be Taken
Fail to give your prospects a clear call to action and you’ll quickly lose their focus.
What do you want your landing page to accomplish, and what action do your visitors need to take to fulfill that?
#2 – Where Is The Traffic Coming From?
Whether it’s coming from e-mail advertising, pay-per-click advertising, social media, or organically through search engines, it’s important to put yourself in your prospects shoes. and keep the process
they will experience in mind.
If possible, try to match the design of your advertisements with the look of your destination (landing) page.
#3 – Know Your Audience
What questions are on their mind?
What do they expect to get on your page, and why do they want it?
Any specific beliefs or disbeliefs related to your message?
By following these simple (but important) steps, you’ll have a much better chance of success with your landing page and website conversions.